“Selling should be a friendly act. Something we do to help people. Something we do with people and for people, not to them.” – Jim Cathcart
I found this quote in the book “Get More Referrals Now!” by Bill Cates. (This is a wonderful book, I read it in less than one day!) When I read this line, I was amazed. It really put this business in a more positive light for me, especially since I know that I cannot, and would not want to, be a “pushy” salesperson. I have gotten into this business to help people. That is what I truly believe I can do. What would it take to get more people to believe that we are in this to help people, not simply to sell “to” them?
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I am so glad that you found some inspiration in my book! Thank you for the kind words. I (like you) find great satisfaction in helping people become successful in their endeavors, whatever they may be. Keep the positive attitude and you are sure to succeed!
Referral tip: Add “By Referral Only” or “Don’t Keep Me a Secret” to your business cards, personal stationary, website, and any material you give to your clients.
These seed planters will reap a crop of new referral business!
To your success,
Bill Cates
Thanks Bill! I never would have guessed that you would read this! Your book is amazing! I have several things highlighted in it, and I’m sure quite a few of them will end up here. I hope you don’t mind…
Of course I don’t mind. Thanks again! BILL