We’ve all heard the complaints that there are too many MK consultants for anyone just starting this business to be able to build a reliable customer base. I just want to throw a few figures around to explain why I feel like this really shouldn’t be a problem. Of course, this is just my experience, so it could be different from others.
I live in a very small town. There are approximately 5,000 people living here. I know that there are at least 7 ACTIVE other consultants that live here. In two months I have built a customer list of just over 60. Yes, you read that correctly…..60 customers in two months. 42 of those customers actually live in this town. Now, let’s get a bit more detail.
There are about 500 students in the local school. That knocks the number of available customers down to around 4,500. If we presume that about 1/2 of those are male (let’s be honest, not many men are looking for MK consultants) then we are left with about 2,250 potential customers. Now, realizing that I have NO IDEA what percentage of those would be willing to order, let’s throw out a low percentage just for fun. Let’s say 15%. That leaves us with only 337 potential customers in this small town. Knowing that there are at least 8 active consultants in town (including myself), that averages out to only 42 customers per consultant. (I promise I didn’t pre-figure all of this!)
That means, that in only two months, I have gained all of the customers from this town that I am going to get. Somehow, I just don’t see how that is possible. As a matter of fact, I know that I haven’t even scratched the surface. I got 27 new names today. I set up a booth at the local car show, and it was great! I had a good time, and lots of people came over to see what I had going on. 24 of those names are not included in my customer count, because they have not yet purchased anything from me. I suppose it’s possible that none of them will ever order, but I would like to think that they probably wouldn’t have given me their name at all if they weren’t at least a little bit interested. Now, before anyone comes back with the “they only gave you their name to get you to leave them alone” comeback, I didn’t approach any of these women. They came over to me. I talked to them for a couple of minutes, and they went along. There was no sales pitch. No pressure. I was simply out there having a good time and trying to help out the MKACF. I was enjoying the live music, and chatting with family and friends as they came by. I wasn’t wrangling people in with promises of discounted products. What I did do, was have a good time. People came over because they saw something interesting at my booth. I don’t know if it was me, the information I had out, or something else entirely. What matters is that they came over, and they didn’t feel like they had just been assaulted by a “Kbot.” They saw that I am a friendly person, and that I enjoy what I do. Even if I have not earned any new customers from this (and I know that I have) I have at least met new people, who will probably remember me the next time they see me. And guess what, I’m not going to shove MK down their throat then either. That’s not what I am about.
To be honest, I do this because I love being around people. It’s what makes me tick. I love every minute that I spend working my business. Yes, it is work, but at least it’s work that I enjoy.
I know that this has been a bit scattered, but my brain is working overtime. I have a whole bunch of new people to contact tomorrow, and I’m very excited about it!